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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers. This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies?

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’ll also explain how to minimize costs and stretch budgets for things you can (or have to) pay for. Participate in Forums.

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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

Small business owners already have a lot on their plate. Their business is their baby, and they’ve poured their blood, sweat and tears into big-picture plans while eagerly embracing the day-to-day work. One of the first things a business can do to prepare itself is to save and cut costs. Fortifying for the Future.

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

sales are expected to be up about 10% from last year to approximately $8 billion ), Prime Day has also become a boon for the millions of small businesses that avail themselves of the Amazon ecosystem — and this year, Amazon is helping their cause with an SMB-oriented search filter and a dedicated Small Business deals page.

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How To Calculate Shipping Costs

Ecommerce Platforms

Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. But what does this mean for small and midsized ecommerce stores?

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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more).

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Best Fulfillment Center for Small Business in 2022

Ecommerce Platforms

You may wonder if a fulfillment center is only for large businesses. Is it expensive? To answer those questions, we must clarify that 3PL fulfillment is in fact for every type of business. However, you simply have to partner with a fulfillment company that caters to small businesses.