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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

eCommerce 243
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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. The CCS software helps retailers list their Google Product Listings Ads more efficiently.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. Capitalizing on In-Store Advertising.

Marketing 257
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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

1) M-Commerce is on the rise: Mobile has continued to transform the B2B landscape, with more and more consumers demanding seamless, aesthetic, and flexible mobile experiences. BCG characterizes these trends by the emergence of “a new generation of B2B customers” that “look for the same digital experiences they encounter as consumers”.

B2B 145
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Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Their responses could help you improve sales and meet more consumer expectations in this digital age. 2019 Shopping Trends. This year is no different.

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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

With an expected contraction in consumer spending habits and paid media more expensive than it used to be, email marketing might be the most important and valuable channel available. Of course, this doesn’t guarantee that every business in this sector will be a success, but it certainly appears that consumers enjoy these emails.

Hobbies 88
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Email, SMS, and push marketing for ecommerce in the first half of 2023

Omnisend

Consumers are still shopping, but they’re doing so with more caution. At just the right time” messages are more pronounced than ever, making omnichannel marketing on channels that you control exceptionally important. That consumers enjoy those sectors’ emails, for whatever reason. The result? “At of email sends.