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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

With rising fuel prices, supply chain and logistics challenges, and higher labor and production costs, retailers are struggling with how to efficiently deliver a high volume of goods to consumers who have quickly become accustomed to seamless purchasing experiences.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. According to Google , customers searching for a “discount code” has increased by 50% in the last year.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

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What Should You Look for in an Ecommerce Platform?

Kibo

What delivers relevant content to customers based on their preferences and past behavior? Any ecommerce platform that is designed to deliver the best possible customer experience should have native personalization capabilities built in. Personalization does. API-First, Microservices Architecture. For example, 72.1%

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. Still, real-world retail operations persist.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

But to compete with the convenience and endless aisle assortment offered online, meaningful customer experiences and brand engagement is crucial. With customer intelligence, merchants can connect demographic data and consumption trends, and provide consumers with options that best suit their needs and preferences.

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