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The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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What Should You Look for in an Ecommerce Platform?

Kibo

We’re seeing some online shopping behaviors advance by 3-4 years in only 3-4 months, which makes owning the right ecommerce platform. The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. Built-In Order Management.

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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity.

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Why Site Performance Matters and How to Improve It

GetElastic

of internet users say they won’t recommend a business with a poorly designed web application on mobile. Other factors that affect site performance to keep in mind: mobile device usage, bandwidth, and variable internet speeds by user region. Most users are visiting through a mobile device so optimization is key.

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Eyeglasses Were First. What’s Next For Virtual Try-On?

RTP blog

By Jen Spofford, The Archer Group There’s plenty to love about online shopping — especially convenience and speed. You can stock up on essentials, and comparison shop in seconds. Press a button, and Amazon delivers items the next day. 51% of us here in the U.S. Figure out how customers will use it.