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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping.

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. A common theme that can be seen in the 2019 retail landscape is a growing desire for sales, discounts, and highly competitive pricing among brands.

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What Should You Look for in an Ecommerce Platform?

Kibo

Native Personalization Capabilities Built-In Order Management API-First, Microservices Architecture Admin Tools and Settings Advanced Catalog Management Mobile-centricity SEO Friendliness 24/7 Support Pre-Integrated Payment Gateways Speed Easy-To-Use UI. Perhaps you only offer online shopping now, but plan to open stores in the future.

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Try This Test: Add a Prominent “Email Cart” Feature for High-Consideration Purchases

ROI Revolution

The higher price point of furniture products, combined with the anxiety that a physically large, style-related purchase can trigger, naturally leads to a longer buying cycle. We had a concern that users were using the shopping cart as an on-site comparison tool, and then leaving the site to do further price comparisons on the web.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Nearly 70% of carts end up abandoned online, and about 85% of mobile shoppers exhibit this behavior. While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. The True Cost of Shipping. Negotiate shipping rates.

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Ecommerce Glossary

AcquireConvert

Comparison shopping engines: websites that allow shoppers to browse the same product sold by multiple retailers, e.g., Google Shopping. Margin (“profit margin”): the profit percentage of a sale after the cost of goods and expenses have been factored in. It may be managed in-house or through a third-party service.