UpSellIt
JANUARY 13, 2021
With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?
Retail TouchPoints
SEPTEMBER 27, 2023
Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.
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BigCommerce
AUGUST 13, 2018
It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. Executive Summary.
Retail TouchPoints
JANUARY 4, 2023
Surveys show that 60% of digital sales are influenced by having a physical store nearby. Adding functions like a mini cart where a customer can add to and view items in their cart without being taken out of the shopping flow replicates the ease of in-person comparison shopping and increases the number of items in the cart.
Kissmetrics
NOVEMBER 5, 2020
If not, a survey can give you a clear picture of who your audience is and what they do. If we were looking at this from a traditional sales funnel point of view , she’s at the “comparison shopping” stage. You’ll likely find most of this data in your CRM. She’ll be looking to make a decision soon. All you have to do is ask.
Retail TouchPoints
SEPTEMBER 30, 2022
Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .
SellBrite
OCTOBER 6, 2020
Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Here’s how it works: Google Shopping: The Comparison Shopping Engine. When we refer to Google Shopping, we’re actually talking about two interconnected platforms. Google’s comparison shopping engine.
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