Forrester eCommerce

SEPTEMBER 11, 2023

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

B2B 411

B2B Marketing 411

Forrester eCommerce

SEPTEMBER 15, 2023

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Marketing 440

Marketing Management Customer 440

Retail TouchPoints

MARCH 18, 2024

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

Retail 305

Retail SEO Operations Consumer Goods 305

Forrester eCommerce

NOVEMBER 5, 2020

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

Operations 522

Operations Technology Customer 522

Forrester eCommerce

APRIL 14, 2021

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523

B2B Marketing 523

Forrester eCommerce

APRIL 15, 2020

Getting decent survey response rates is hard and getting harder for CX professionals. That means you need to start mining other data that can give you a sense of the quality of the experiences your customers are having.

Other 372

Other Customer Customer Experience Omnichannel 372

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? Reach can be bought, but experience cannot , and the survey showed this.

Consumer 321

Consumer Recommendation Marketing Retail 321

Retail TouchPoints

SEPTEMBER 9, 2022

A recent survey reveals what will be required to steer more shoppers toward sustainable products produced in socially conscious ways. Aksoy discussed the survey results with Retail TouchPoints and shared steps the apparel industry can take to translate these significant levels of consumer interest into action. Dr. Lerzan Aksoy. “At

Apparel 331

Apparel Consumer Fashion Information 331

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. Besides adding depth to traditional survey data, these techniques also improve data quality. Making Surveys Better Listeners.

Improvements 317

Improvements Social Media Consumer Technology 317

Forrester eCommerce

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Search Marketing 372

Search Marketing Marketing 372

Forrester eCommerce

JULY 14, 2020

Do you wonder how to increase survey response rates? I recently had a great conversation with Luis Angel-Lalanne, vice president of customer listening at American Express. Luis and his team made incredible progress, resulting in 2.5–3x 3x higher response rates! In some functions in certain countries, response rates even increased by 8x.

Customer 450

Customer 450

Retail Technology Review

OCTOBER 19, 4500

According to a new survey* of 1,000 UK consumers carried out on behalf of JRNI, over half (56%) of consumers plan to do their Christmas holiday shopping early in 2021 due to fears of empty shelves and further lockdown measures.

Consumer 132

Consumer Internet Retail Supplies Retail 132

Forrester eCommerce

APRIL 7, 2020

Forrester’s global PandemicEX survey results are in. We surveyed over 1,800 working adults across Europe and Asia Pacific, including 274 in Australia, to find out how they feel their firms are responding to the coronavirus. Below are some of the most important findings from the survey.

323

323

Forrester eCommerce

DECEMBER 29, 2020

Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations.

Management 318

Management Information Customer 318

Forrester eCommerce

MARCH 23, 2020

Most engagement surveys in the industry focus on a broad set of factors set against the employee life cycle, from on-boarding to off-boarding. Our survey does. They don’t provide enough insight into employees’ daily journeys — especially how various technology-related factors affect knowledge workers’ engagement.

Other 285

Other Technology Information Customer Experience 285

Forrester eCommerce

MARCH 25, 2020

Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods.

Customer 334

Customer Customer Experience Management 334

RetailDive

JULY 9, 2024

Shoppers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to a Snappy survey.

Customer 108

Customer 108

Retail TouchPoints

NOVEMBER 18, 2022

The 2022 Future of Family report is broken into two parts: the first stemmed from a survey of 4,300 parents from July to August 2022 and analyzed parents’ support systems and purchase behaviors. The second was a survey of 2,600 parents as well as their extended family and friends.

Gifts 281

Gifts Jewelry Toys Consumer 281

Forrester eCommerce

JULY 23, 2024

Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).

Consumer 276

Consumer Information Customer Experience Technology 276

Forrester eCommerce

MARCH 25, 2020

The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.

Customer 381

Customer 381

Forrester eCommerce

OCTOBER 26, 2023

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency? How leading brands are using generative AI for […]

B2C 408

B2C Marketing Improvements 408

Forrester eCommerce

OCTOBER 12, 2022

Use the topline results from Forrester's 2021 Global Emerging Technology Survey to see how your enterprise compares.

Technology 195

Technology B2C Customer Marketing 195

Retail TouchPoints

MARCH 11, 2024

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom.

Social Media 256

Social Media Consumer Reference Definition 256

Retail TouchPoints

FEBRUARY 9, 2022

Let’s take a look at how digital surveys could be the secret to collecting the insightful data and innovation leads you are looking for. The metric is measured as a percentage based on survey respondents grading elements of your proposition from a scale of one (very unsatisfied) to five (very satisfied).

Payment Services 255

Payment Services Shopping Carts Omnichannel Multi-channel 255

Forrester eCommerce

JUNE 22, 2021

In Q1 2021, we surveyed 140 brand manufacturer decision makers who are familiar with their company’s approach to digital sales. Brand manufacturers can use the results of Forrester’s Digital State of Brand Manufacturers Study to benchmark their performance and internally make the case for investments in digital sales strategies.

Retail 264

Retail Customer 264

Omniconvert

JANUARY 6, 2023

Discover the many shapes and forms an NPS survey can take and the wonders it can work. The post NPS Survey Template – get better answers, faster. appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148

Blog eCommerce Customer 148

Forrester eCommerce

JANUARY 16, 2019

We’re currently fielding a survey for vendors, end users, and experts that will provide the key input […]. An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market.

Financial Services 327

Financial Services Marketing Banking 327

Forrester eCommerce

MARCH 7, 2019

This week we launched our annual panel survey on Digital Experience (DX) priorities, challenges and strategies. If you’re a leader, decision-maker, or influencer of your enterprise DX strategy, we’d love to have your input: [link] take the survey?

340

340

Wiser

SEPTEMBER 27, 2023

Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve in an increasingly competitive market landscape. These surveys provide direct insights from the very people who matter most—customers. Surveys are not just questionnaires.

Customer 146

Customer Retail Customer Retention Improvements 146

Practical eCommerce

MARCH 14, 2024

The post Card Issuers Are Top BNPL Providers, Survey Finds appeared first on Practical Ecommerce. Credit card issuers offer BNPL options after the checkout. Consumers are responding.

eCommerce 114

eCommerce Consumer 114

Forrester eCommerce

NOVEMBER 6, 2018

We’re currently fielding a survey for vendors, end users, and experts who use video technologies. You can take the 10-minute survey here. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. If you complete the […].

Technology 325

Technology Customer 325

Forrester eCommerce

NOVEMBER 8, 2022

The last joint survey we did was right in the middle of […]. Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to launch a study examining the state of business resiliency. We alternate between two resilience domains each year: IT disaster recovery and business continuity.

Management 195

Management 195

Forrester eCommerce

JUNE 23, 2020

At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX).

Customer Experience 285

Customer Experience Events Customer 285

TalkingRetail

JULY 23, 2024

Nearly a quarter (23%) of adults eat food they don’t like because they “prioritise goodness over taste”, claims a new survey.

Retail 52

Retail 52

TalkingRetail

MAY 20, 2024

PayPoint has announced the opening of its annual survey across the company’s 28,000 strong UK retailer partner network.

Retail 59

Retail Customer Experience Customer 59

Forrester eCommerce

NOVEMBER 3, 2021

Assess your company’s DX strategy with Forrester’s Emerging Technology Survey. And see what we learned from execs in our last iteration of this research.

Technology 195

Technology Customer 195