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Many Surveys, Small Impact: Forrester’s 2023 State Of VoC And CX Measurement Practices Survey

Forrester eCommerce

Forrester’s 2023 State Of VoC And CX Measurement Practices Survey results are in. They reveal some continued trends — and some interesting shifts.

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Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. Bad CX surveys create […].

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Participate in Forrester’s 2024 State of ABM Survey

Forrester eCommerce

Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state of ABM and how their peers are focusing their efforts.

Marketing 243
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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester eCommerce

To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends. […]

Events 458
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester eCommerce

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 418
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According To Our Latest B2C Marketing Survey, Data Deprecation’s Complexity Reigns

Forrester eCommerce

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

B2C 414
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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.