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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester eCommerce

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

B2B 385
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The Results Are In: Insights From Forrester’s 2023 Global Digital Process Automation Survey

Forrester eCommerce

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Marketing 399
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Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. Bad CX surveys create […].

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The DevOps Hypothesis Is Sound – Introducing The 2020 State of Modern Technology Operations survey

Forrester eCommerce

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Survey Questions for Market Research – with Examples

Kissmetrics

You can gain practically everything you need to make your customers happy by using survey questions for market research. While there are several ways to gather customer information, customer surveys work and are one of the most effective methods to use when collecting this kind of data. When it comes to surveying, simplicity is key.

Marketing 166
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Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Survey

Forrester eCommerce

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 481
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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.