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What’s Hot in Jewelry Ecommerce Marketing

Omnisend

The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. However, the jewelry ecommerce market remains relatively small ( around 5-10% of all sales , according to experts) in comparison to other fashion niches. Jewelry Ecommerce Trends.

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How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. That’s how you maximize the ROI of your PPC campaigns.

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

The year-over-year (YoY) comparison for Target ROAS is 2.75 Shopping feed optimizations increased the eCommerce conversion rate by 17% YoY and increased revenue by 22% YoY. Need help enhancing your eCommerce marketing strategy and driving serious results? Groove Commerce is here to help! in 2020, compared to 2.38

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13% That’s when I met BigCommerce, built a site, taught myself SEO and PPC. That’s not measly amount of cash –– not even for multi-million dollar online stores.