RTP blog

JANUARY 17, 2018

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

AUGUST 14, 2020

Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Last year the top priority was engaging customers in real time. How are brands communicating in this new normal?

Webinar 255

Webinar Consumer Payments Marketing 255

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 209

Webinar Consumer Marketing Consumer Goods 209

Kissmetrics

SEPTEMBER 14, 2020

While the specifics of each feature vary from software to software, there should be a system in place to help you handle things like: Contact and lead management Document sharing and storage Workflow automation Interaction tracking Mobile access. There are four types of operational CRMs, including: Marketing Sales Customer Service IT.

Small Business Retail 310

Small Business Retail Document Operations Management 310

GetElastic

NOVEMBER 8, 2022

Recommendation: “Consumer goods companies need to be where their shoppers are; as new platforms emerge, players that can embrace them rapidly will be best positioned.”. Our take: From TikTok to live commerce to Web3, consumer preferences ebb and flow. Play strategically in the right channels.

eCommerce 78

eCommerce Payment Services Retail Omnichannel 78

BigCommerce

AUGUST 8, 2018

We can now collect and process petabytes of data and append mass-consumer purchase behavior to an individual’s purchase history to offer relevant and helpful product recommendations. Online retailers are finding clever ways to collect customer data in the forms of: Natural language (through voice, for example).

eCommerce 231

eCommerce Payment Services Technology Recommendation 231