RTP blog
JANUARY 17, 2018
Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience.
Retail TouchPoints
JUNE 3, 2020
“In the last few years things like shop and scan and curbside pickup have popped up, but the numbers vary wildly depending on the retailer,” said Shannon Warner, VP of Retail and Consumer Goods at Capgemini Invent in an interview with Retail TouchPoints. Mobile Technology Is Well-Established, And Still Going Strong.
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Retail TouchPoints
JULY 19, 2023
Sure, certain technologies (like mobile devices) can ramp up productivity, but as importantly, they also can help associates feel more embedded into the business and that they’re actually contributing to a greater cause. Beyond the time efficiencies, automation also helps to reduce human error.
Retail TouchPoints
SEPTEMBER 3, 2021
In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Customer Priorities and Touch Points.
Retail TouchPoints
AUGUST 14, 2020
Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Last year the top priority was engaging customers in real time. How are brands communicating in this new normal?
Retail TouchPoints
JULY 28, 2020
Hostetler is a product marketing manager focused on Retail and Consumer Goods, with a background in email and mobile messaging. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. 12 webinar.
Kissmetrics
SEPTEMBER 14, 2020
While the specifics of each feature vary from software to software, there should be a system in place to help you handle things like: Contact and lead management Document sharing and storage Workflow automation Interaction tracking Mobile access. There are four types of operational CRMs, including: Marketing Sales Customer Service IT.
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