Consumer Goods Customer Data Customer Loyalty Marketing 
Retail TouchPoints
FEBRUARY 27, 2024
With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. She has worked with several global companies focusing on risk management strategy.
RETAIL MANAGEMENT SOFTWARE
NOVEMBER 7, 2023
In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. Traditional marketing strategies alone are no longer sufficient in today’s digital age. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.
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ESW
MAY 17, 2023
A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.
Retail TouchPoints
FEBRUARY 18, 2021
Integrate your systems: In order to successfully prepare for in-store and virtual appointments, associates need far more than context into daily schedules; they also need access to rich customer data. To execute flawlessly, the appointment experience needs to integrate with all other systems.
Retail TouchPoints
AUGUST 30, 2023
Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?
Kissmetrics
OCTOBER 5, 2021
As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. Does Email Personalization Work? Use Subscriber Tags.
ROI Revolution
AUGUST 5, 2021
As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. The state of consumer shopping behavior today. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies.
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