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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

We recommend building various lists to segment subscribers based on their interests and demographics. Another great way to personalize messages for each subscriber is to remind customers when they abandoned their shopping cart and to offer product recommendations based on their past purchase history. Delighting Customers.

Marketing 367
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What Can and Should Retailers Do About Climate Change?

Retail TouchPoints

In one case, the company’s Chief Sustainability Officer is working with a consultant that recommends strategies to achieve energy efficiency. Discretionary Goods Demand Higher Environmental Scrutiny. Consumers were more motivated than ever to pursue the lowest-cost goods.

Retail 348
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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

From price optimization to crafting hyper-personalized experiences and forecasting consumer trends, artificial intelligence is unlocking the potential for more captivating, innovative, and profitable marketing strategies. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. Are Appointments in Your Future? 4 Keys to Success.

Retail 283
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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.

B2B 78
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3 Reasons Shopify Subscriptions & Bundles Are Changing eCommerce Forever

Groove

The products customers receive include access to a matching video guide on how to properly use or install the products included. That’s why Mike allowed customers to choose consumable goods such as tubeless tire sealant, CO2 canisters, or handlebar grips. Some folks don’t want or need the product being offered that month.

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How Are Retailers Driving Shopper Retention and Loyalty?

Retail TouchPoints

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?