privacy 
Retail TouchPoints
DECEMBER 22, 2020
Unlike Amazon, the online native, Walgreens presents advertisers with a more bespoke proposition for those that wish to deliver their ads alongside a range of consumer goods and pharmaceutical products. Walgreens in particular is privy to highly sensitive first-party consumer data, having pharmaceuticals at the center of the business.
ROI Revolution
JUNE 3, 2019
It’s all culminating to a boiling point that means if an agreement isn’t reached, a 25% tariff (up from 10%) may be placed on $300 billion worth of Chinese goods – affecting nearly 70% of consumer goods overall. So, how does this affect marketers? It’s actually pretty simple.
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ROI Revolution
JULY 25, 2019
This month, we’re covering Amazon Prime Day, how ecommerce is helping the CPG market, what Instagram is doing to improve its Explore page for advertisers, and more. Ecommerce + Consumer Packaged Goods. Amazon is emerging as a key player in the consumer packaged goods (CPG) ecommerce market.
Retail TouchPoints
MARCH 30, 2023
Retailers will need to be able to pivot quickly to keep up with changing regulations and evolving customer expectations, which means they must develop a 360-degree view of shoppers while understanding sources, expectations and regulations around privacy as they develop a “golden record” that can automate an improved customer experience.
Blue Acorn
MARCH 20, 2017
Use data compulsively to improve customer experiences through personalization. Consumer Research on the Impact of Declining Auto Ownership on Retail Sales. Two, there is a potential to shift dollars from car payments, insurance, and gas to consumer goods. Data is great, but without advice, they’re just numbers.
ROI Revolution
DECEMBER 2, 2021
How the pandemic has changed how companies do privacy. The pandemic brought an increase in privacy initiatives for companies around the globe. Privacy budgets doubled YoY in 2020 to $2.4 Privacy budgets doubled YoY in 2020 to $2.4 The average organization’s ROI on privacy initiatives was around 1.9x November 11.
ROI Revolution
JANUARY 5, 2022
Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away. How the pandemic has changed how companies do privacy. Privacy budgets doubled YoY in 2020 to $2.4 (Statista). eMarketer).
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