Consumer Consumer Goods Customer PPC 
Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness. Google Ads.
Inflow Insights
NOVEMBER 11, 2021
If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate. Be like Bouqs.
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Inflow Insights
NOVEMBER 29, 2021
Semrush’s PPC Toolkit. SpyFu’s PPC Research. We believe it’s part of the larger backlash on customer data information sharing , and it means the days of detailed competitor insights is in the past. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords.
ROI Revolution
FEBRUARY 16, 2023
With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.
Kissmetrics
SEPTEMBER 17, 2021
Plus, more than 200 million businesses are using it to reach customers, too. You can change this to the last seven days or a custom number as well. On this first page, you can see information about your followers, such as their: Interests Consumer buying styles Household income categories Wireless carrier Gender.
ROI Revolution
AUGUST 5, 2021
Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%
ROI Revolution
MARCH 2, 2021
73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.
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