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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Her strategic insights help businesses to innovate and thrive in the digital era, focusing on integrating new technologies to enhance consumer experiences.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

This produces richer, more robust product descriptions that improve SEO ranking and offer shoppers up-to-date product information, with high-resolution images that drive revenue. Product data can also be used to train AI models that generate new designs for products based on data such as customer feedback, sales data and market trends.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

Initially known for its Merino wool-crafted coasters, the brand has ventured into adjacent categories including kitchen, workspace and fashion. Our founders are not consumers in context of the ‘consumerist culture,’” Gopinath explained. The majority of customers we acquired [during the pandemic] were just buying masks,” Gopinath said.

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Top 10 dropshipping marketing strategies for 2024

Omnisend

You can also explore embedding user-generated content from local customers. Include relevant keywords: Use those your customers are searching for in your titles, descriptions, and tags. This optimizes your description for SEO, which can help you rank higher and drive more organic traffic.

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The Top 25 Ecommerce Podcasts of 2018

Optimizely

Maybe we should chalk it up to the British accents, but “You and Yours” has quickly become one of our go-to sources for consumer-related news. Come for the thought-provoking journalism that highlights customer experiences, stay for the clever British humor… or should we say, humour? But it all starts with a great customer experience.

eCommerce 223
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. 9/28 update.

eCommerce 193