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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.

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Dr. Squatch Focuses on Shipping Experience to Drive Global Growth  

Retail TouchPoints

It can be challenging to determine the best shipping strategy for the company’s package if they ship various size shipments, yet customers expect an easy, frictionless shipping experience,” said James Kelley, President of OSM Worldwide, in an interview with Retail TouchPoints.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Channel loyalty has become a thing of the past.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

Are you considering adding a customer support module to your online store? That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. In this Richpanel review, we explore the features, interface, pricing, and customer support from Richpanel. . Customer Self-Service Portal.

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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

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How to Sell & Ship Perishable Goods Online

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Customer Distance. Brand Awareness.

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8 must-know retail markdown strategies with a pricing and promotions engine

Fabric

One way to improve inventory health is to use a robust pricing and promotions engine, like fabric Offers (Offers), to implement an effective markdown strategy. A retail markdown strategy, or markdown pricing strategy, involves reducing prices on products sold online to clear out excess inventory and drive sales.