UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS
RetailMinded
APRIL 7, 2022
Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. GENERATION OMNICHANNEL. The pandemic has certainly cemented the position of ecommerce in the consumer psyche, regardless of age. A WINDOW INTO THE FUTURE.
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