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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

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Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores

Retail TouchPoints

In the media, photos and videos show large groups of people emerging from COVID-19 shutdowns to participate in graduations, summer swimming parties and other celebrations, as well as crowds participating in protests or political rallies. Consumer Pulse Survey conducted during the first week of June.

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Kroger Doubles Ship Assortment Via 3rd-Party Marketplace

Retail TouchPoints

The third-party vendors will ship the products directly to the consumers’ homes. In a video Q&A with Nussenbaum, Jody Kalmbach, Kroger’s Group VP of Product Experience, said “there are some fundamental challenges to scaling” ship-to-home, including the expense and logistical complexity.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

An eMarketer article recently stated, “To align with usage trends, checkout providers will double down on optimizing the mobile payments experience.” Getting to know how users want to consume brand content will guide how brands should show up on each platform when they want to encourage or influence buying behaviors.

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How To Leverage M-Commerce For Your Retail Business

RetailMinded

For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. Many consumers now rely on mobile devices to research products and services, make an order, and complete transactions. This allows you to deliver a better impression to consumers.

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. New Payment Methods, New Fraudulent Activity. The method in which consumers shop is continually evolving. Take digital commerce, for example.

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7 Banks Team Up to Create Digital Wallet, Challenging PayPal and Apple Pay

Retail TouchPoints

The other four owners in the EWS/Zelle venture include Capital One Financial , PNC Financial Services Group , U.S. “We hear from consumers that they want to utilize online payments from their trusted financial institutions,” said Anderson in a statement. Bancorp and Truist Financial.

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