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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. SEOs can look around the world for trending information that needs to be conveyed to clients.

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Redefining the Post-Checkout Moment to Build Shopper Loyalty

Retail TouchPoints

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Here’s how to create relevant shopping experiences for today’s consumers: Understand your customers. In the U.S.,

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). It’s about understanding the customer through their shopping habits, surveys, and online activities. Take Subaru, for instance. Go to the top.

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How to Build Product Pages That Convert

Retail TouchPoints

Product pages are the one aspect of an ecommerce website that can make the difference between a shopper browsing and leaving, and a shopper that can’t help but click the “add to cart” button. Skyrocketing ecommerce adoption means that consumers today browse an endless number of websites. But more detail doesn’t mean longer text.

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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

Here’s a useful statistic: Forty-five percent of consumers are more likely to buy from a site that provides personalized recommendations. Shopping cart abandonment is a massive issue for eCommerce retailers, one that significantly impacts conversion rates. Leverage Browsing History for Personalized Recommendations.

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Holiday Readiness Series: Take Your Social Strategy to the Next Level

RTP blog

There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two years. So, this holiday season, be sure to use social as your ultimate marketing, commerce, and service channel.

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Klaviyo vs. Listrak: Comparing Platforms

Groove

For example, companies can see who abandoned their shopping cart and use that information to create an abandoned cart campaign. Plan out the ideal buyer’s journey from beginning to end, and send triggered emails based on specific criteria to nurture customers and accelerate the consumer purchase decision process.