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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

However, platforms like BuiltWith and Datanyze can reveal telltale signs that reveal how much your competitors are spending on conversion optimization. The more investments the competition has across their domains, the more involved they are with optimization, and the bigger your company’s push should be to avoid being left behind.

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Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? Eighteen percent say their organization does not even calculate customer lifetime value.

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The Best 15 eCommerce Podcasts for Sellers in 2023

Algopix

From honing your marketing tactics to streamlining your operations, these audio shows cover an array of topics that can directly impact your business. Each episode offers a dynamic platform for hosts and guests to dissect the latest trends, innovations, and market shifts that are shaping the industry.

eCommerce 108
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B 11/4 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. Underutilized new ad formats to enhance your audience targeting and customer acquisition. The end was in sight pre-Covid.” Homemade goods.

eCommerce 193