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August 2020 COVID-19 + Ecommerce Update

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. digital travel sales are expected to drop 44.7% Mobile ad spend rising despite pandemic. Without mobile’s projected growth, U.S. Amazon + COVID-19.

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How Lonely Planet Combines Content and Commerce on Workarea to Drive Growth!

Demac Media

Founded in 1973, Lonely Planet is the world’s largest travel media company. In his role, Mike Nelson deals with everything transactional at Lonely Planet from digital downloads to physical guidebooks, even travel insurance and hotel reservations. Our old platform was not mobile optimized, thus deterring mobile visitors.

Travel 42
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? They don’t have an automated way to convert customers with a chatbot. The thing is: You can proactively optimize chat to sell. However, you may also track conversions for email addresses.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. Qualitative customer research can indicate what parts of the website are creating friction with shoppers and why. This is the role of content and various micro-conversion opportunities.

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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Segment new customers on-site and invite them to sign up for early access to Black Friday deals. Cycle your BFCM customers into your lifecycle emails to maintain a good relationship after the events are over. Although deals can run for over a month, urgency is a key strategy to move potential customers to checkout.

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Why Your eCommerce Conversion Rate Is Probably Better Than You Think

Inflow Insights

A conversion rate based on site visits (“sessions” in Google Analytics) does not take into account longer sale cycles. Because of this, your website might actually have a higher conversion rate than you think. This is especially true if a high percentage of your customers visit more than once before making a purchase.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Conversion optimization during COVID-19. By utilizing specific statistical methods, testing micro-conversions like add-to-cart events or PDP views, and iterating on and expanding winning tests, you can test faster than your competitors and stay ahead of the curve. Travel industry updates. 3/31 update. Short answer: Yes.

eCommerce 207