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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.

eCommerce 103
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO).

PPC 162
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How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

The problem with the cookie cutter approach is that it is not designed to meet the needs of your company. Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. An SEO agency might publish four articles a month, for example.

eCommerce 117
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10 best WordPress shopping cart plugins in 2023

Omnisend

Key features: Open-source nature allows for unparalleled customization to meet diverse store requirements. Built-in SEO tools amplify organic reach, positioning products prominently in search results. Robust ecommerce integrations for seamless shopping. Conversion-optimized templates for maximized sales.

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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Improve your site loading speed.

SEO 172
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

How does chat perform on different marketing channels SEO, PPC, email, etc.? Which marketing campaign is an individual chat attributed to? It’s also vital to optimize the chat conversations themselves : Is there anything said that made someone convert sooner? Make Chat Available 24/7 to Meet Customer Expectations.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

From here, if someone meets the criteria of your audience list AND searches for one of your targeted keywords (or product), you can decide to bid more aggressively on them, or you can even create a search campaign that only targets this audience and deliver custom messaging.