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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC and SEO SERP Analysis.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. Common Google Analytics Errors for ecommerce Accounts. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 273
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO).

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109
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Best ecommerce apps for your online store

Omnisend

Image via Shopify The best ecommerce platforms provide everything entrepreneurs need to create, customize, and sell products or services immediately. LiveChat Image via LiveChat LiveChat is one of the most popular ecommerce apps for providing real-time customer support and conversion optimization.

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Trust Seals: We Ran 3 Tests on McAfee and Norton Trust Seals. Here’s What We Found

Inflow Insights

Seals can also positively impact your SEO — since increased trust in your site can result in longer site visits and lower bounce rates. The right trust seal can also increase conversions.

Outdoor 128
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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal. To make sure you have your bases covered, we recommend having a very low bid, catch-all ad group as well (in case you forget to pull out a specific category). Creating Your Google Shopping Campaign.