Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. This just lowers your conversion rate.

PPC 162

PPC eCommerce SEO X-cart 162

Blue Acorn

APRIL 28, 2017

The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family. There are three primary types of UGC that typically used by ecommerce marketing teams: Feedback. As a brand, tapping into that level of trust and evangelism is priceless.

Webinar 76

Webinar Fashion Social Media B2B 76

Blue Acorn

APRIL 28, 2017

The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family. There are three primary types of UGC that typically used by ecommerce marketing teams: Feedback. As a brand, tapping into that level of trust and evangelism is priceless.

Webinar 60

Webinar Fashion Social Media B2B 60

Inflow Insights

MAY 3, 2019

The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal. To make sure you have your bases covered, we recommend having a very low bid, catch-all ad group as well (in case you forget to pull out a specific category). Creating Your Google Shopping Campaign.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

SEPTEMBER 16, 2019

Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. Simple: all of them! Conclusion.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Retail TouchPoints

APRIL 13, 2021

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. Every image across your site should be optimized for mobile, which means they should be set at a smaller, mobile-friendly width. Continue producing high-quality content. Stop Panicking and Start Doing.

SEO 225

SEO Improvements Recommendation Mobile 225

Inflow Insights

JANUARY 23, 2018

If you have brick and mortar stores, the Inflow conversion team definitely recommends you test this. We have long recommended eCommerce companies highlight product features such as color, fabric, fit, finish, size, etc. All eCommerce retailers know their traffic is shifting to mobile. in the cart. Navigation.

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

Inflow Insights

DECEMBER 3, 2019

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). As mentioned, Monetate is best known for its testing and optimization capabilities.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Ecommerce Platforms

DECEMBER 30, 2019

And to make it a perfect stronghold in e-commerce transactions, ShopBase comes with these unique elements which we’ll look at later in this guide: A gripping online store builder. Conversion optimization tools. Most of these apps are built to help the store owner deal with; Products marketing and automation.

eCommerce 190

eCommerce Drop Ship Shipping Costs Merchant Services 190

BigCommerce

DECEMBER 20, 2017

Facebook has made a lot of ecommerce owners into millionaires, but now big brands are realizing the power of Facebook and the cost is going up. As a result, many experts are recommending alternate approaches to success for 2018. Brands like that are considered early stage, high-growth ecommerce companies. What is localization?

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

APRIL 12, 2017

This underutilized conversion optimization tactic helps you bridge the gap between what your customers are looking for and your on-site language and content. This may not sound like conversion optimization, but is another example of basic business practices acting as CRO. I have personally used and recommend Fiverr.com.

eCommerce 419

eCommerce BigCommerce Shipping Costs Payment Services 419

BigCommerce

JUNE 22, 2017

Once you are armed with the above data points as a foundation, advanced ecommerce personalization takes on three forms: On-site targeting through modal pop-ups, header/footer banners, sliders, pop-unders and dynamic content blocks (UX). Email driven 1:1 product recommendations, i.e. email automation.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

Inflow Insights

NOVEMBER 14, 2019

How to Help Your Best eCommerce Content Recover. There are three SEO remedies we recommend to reclaim valuable traffic that was lost due to a rankings drop like this: #1: Reclaim Real Estate for the Page in the Search Engine Results Page (SERP). After product and category pages are optimized, layer in quality “strategic content” (e.g.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

ROI Revolution

DECEMBER 20, 2017

Maybe not from their recommendation alone, but you’d probably be far more inclined to look into it. Far more likely than if the recommendation came from a random company you didn’t know or trust. This is where user-generated content can be essential to a successful marketing strategy. Would you buy it? Or Facebook.

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

SEPTEMBER 26, 2017

These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. To increase trust, we recommend adding security indicators like: Seals of memberships in professional organizations. Ease anxiety and fear. Security signatures. User-generated social proof. Testimonials.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Inflow Insights

JUNE 26, 2018

Instead of worrying over week-to-week or month-to-month changes to your rate, we recommend watching your conversion rate in these three situations: Looking at your year-over-year rate to see how your site is doing in the long-term. And of course we recommend thorough A/B testing of any major change.

eCommerce 93

eCommerce Social Media Channel Travel 93

eCommerce CEO

AUGUST 23, 2018

I highly recommend his flagship SEO course, SEO That Works. Brian Gardner virtually created the premium WordPress theme market, with Genesis from StudioPress (what this site runs on). Brian is a Conversion Optimization Evangelist and spends a great deal of his time speaking and writing about conversion.

Download 105

Download Shipping Costs eCommerce Books 105

Demac Media

JUNE 27, 2017

Read below to see why we recommend you follow anti-spam laws, or click here to learn how to recapture opt-in information for your contacts! Legal Disclaimer Note that this document is intended to provide our general recommendations on the Canadian Anti-Spam Legislation (CASL). Infographic: 7 Reason Why Anti-Spam Laws are a Good Thing!

Document 39

Document Download Information Recommendation 39

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Conversion optimization during COVID-19. This recommendation is being taken seriously. Ecommerce Brands Helping During COVID-19.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Conversion optimization during COVID-19. This recommendation is being taken seriously. Ecommerce Brands Helping During COVID-19.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Conversion optimization during COVID-19. This recommendation is being taken seriously. Ecommerce Brands Helping During COVID-19.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Conversion optimization during COVID-19. This recommendation is being taken seriously. Ecommerce Brands Helping During COVID-19.

eCommerce 78

eCommerce Social Media Payments Payment Services 78