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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

Today, we’ll recommend 10 strategies to consider for the 2021 holiday season, based on our experience working with dozens of online retailers over the past decade: 1. Update recommender widgets. 10 Conversion Rate Strategies to Test for the 2021 Holiday Season. This is the busiest time of year, after all.

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Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Kissmetrics

However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. Instead, take a page out of Amazon’s book by offering users related suggestions and recommendations. Improve Mobile Search. Don’t forget about mobile users.

eCommerce 326
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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a real, strategic workflow to follow that avoids those errors. What is the best eCommerce platform for SEO to migrate to?

SEO 123
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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Inflow Insights

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. A vague list of SEO factors — without a real, strategic workflow to follow — does little to solve any migration issues. In some cases, this can even help traffic go up by improving the new site’s SEO. Not all migrations are the same.

SEO 108
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). This is why SEO, PPC, and CRO tend to work best together.

PPC 162
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.

Channel 60
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Best Weebly Alternatives in 2022

Ecommerce Platforms

Plus, the templates don’t really stand out and don’t always look good on mobile. Every feature the developers add to the platform is thoroughly tested and optimized to work with its existing tools. For example, you’ll find powerful SEO (search engine optimization) tools and rich eCommerce functionality.