RetailMinded

MARCH 21, 2024

Have a new product that you’re getting ready to launch? And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales.

Marketing 52

Marketing Consumer Electronics Social Media Webinar 52

Retail TouchPoints

AUGUST 24, 2022

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Retailtainment concepts tend to downplay a key element of retail — actually selling products — and amplify a partnership or association with a well-known pop culture, hospitality or even food brand.

Arts 314

Arts Retail Customer Experience Travel 314

Retail TouchPoints

JANUARY 5, 2022

“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully.

Retail 290

Retail Omnichannel Social Media Consumer 290

Retail TouchPoints

MAY 18, 2022

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that is both captivating and authentic. The short answer: through art. Bold art not only stands out, it also generates a buzz and offers connection. Foster Engagement.

Arts 283

Arts Consumer Social Media Retail 283

Retail TouchPoints

OCTOBER 5, 2022

Stepping back, one could simplify retail functions as three-pronged: Selling a quality product; Repairing relationships with customers; and Manifesting the spirit of the brand. The main drivers of these functions are the product, the teams of people who bring these functions to life and the overall customer experience that’s born from it.

Retail 279

Retail Fashion Technology Banking 279

Kissmetrics

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Marketing 276

Marketing Social Media Travel Events 276

Smile.io

JANUARY 30, 2023

The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand personality. The best-of-the-best create an entire lifestyle that their most loyal customers strive to achieve. ” - Wikipedia Lifestyle brands go beyond the products they have for sale.

Social Media 72

Social Media Marketing Events Apparel 72