What is Games as a Service (GaaS) and What Does it Mean For Marketers?
Kissmetrics
JANUARY 1, 2021
Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?
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