Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 242

B2B eCommerce BigCommerce Omnichannel 242

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

And it generates natural language responses when receiving input from a user, making it potentially useful in a variety of business applications where a human-like conversation with customers is desirable. It can be used to answer customer questions, provide product information, and even assist in the purchase decision.

Customer Experience 98

Customer Experience Retail Customer eCommerce 98

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 340

Customer Loyalty Operations Improvements Customer Experience 340

Retail TouchPoints

MARCH 20, 2024

By leveraging customer data and AI to provide product recommendations, special offers or exclusive deals that resonate with individual consumers, you, as retailers, can drive higher sales to get the best answer for every shopping query. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 259

Small Business Retail Recommendation Consumer Customer Data 259

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 70

Customer Loyalty Customer Retail Banking 70

Retail TouchPoints

MARCH 3, 2023

The best personalized experiences happen when retailers make the customers a part of the dialogue and leverage data to create one-to-one experiences that are more targeted to them based on their unique interests and behaviors, as opposed to customers like them. Advanced customer support.

Consumer 247

Consumer Customer Loyalty Customer Experience Recommendation 247

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 275

Social Media Multi-channel Customer Loyalty Shopify 275

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 221

eCommerce Order Fulfillment Fulfillment Multi-channel 221

BigCommerce

MAY 1, 2018

Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. According to a study by BARC , some benefits of using big data include: Making better strategic decisions (69%). Improve customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 303

Retail Customer Data Customer Experience Social Media 303

Kissmetrics

JANUARY 17, 2022

Contextual personalization considers where customers are in their journey. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Improve ROI of Marketing Efforts.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Wiser

APRIL 26, 2022

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. Done well, it can improve customer experiences, boost sales, and increase overall product visibility. 3: Customer Loyalty. What is Merchandising?

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Retail TouchPoints

DECEMBER 3, 2021

Scenario testing takes the guesswork out of promotion planning by using data and analytics to forecast the results and ensure profitability. Delivering the Best Customer Experience. Customers today are not homogenous. The promotion that intrigues one segment of your customer base may not resonate with another segment.

Shipping Costs 267

Shipping Costs eCommerce Customer Loyalty Information 267

Retail TouchPoints

DECEMBER 16, 2022

It’s the ideal way for retailers to differentiate themselves from the competition, build customer loyalty to generate long-term sales, and ensure customers feel their time in-store was well spent. mPOS solutions provide real-time analytics and customer data. Streamline Workflow to Optimize Service.

Technology 274

Technology Payment Services Retail POS 274

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 277

Merchant Services Shipping Costs Retail Social Media 277

BigCommerce

JUNE 27, 2017

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Algopix

OCTOBER 15, 2023

Customer journey mapping: Create detailed customer journey maps to visualize the path customers take from awareness to conversion, highlighting pain points and opportunities for improvement. Improved Customer Experience Customer experience is a critical factor in eCommerce success.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

lateshipment

APRIL 23, 2023

All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc. My perception of building an e-commerce brand looks fun.

eCommerce 130

eCommerce Shipping Costs Merchant Services Customer Experience 130

Retail TouchPoints

JULY 26, 2023

Integration solutions can synchronize data between customer tickets, orders and financials to develop a comprehensive view of the customer. But complex warehouse networks, inventory levels, product updates and inbound shipments cause retailers to often struggle when trying to handle these data loads.

Fulfillment 205

Fulfillment Operations Shipping Costs Order Fulfillment 205

Retail TouchPoints

APRIL 2, 2021

It was never meant to be the driving force behind experiences. Instead, analysis and understanding of both structured and unstructured customer data is what’s required if brands want to create extraordinary experiences in a channel-less manner. Rewards include shopping bonuses and entries for shopping spree sweepstakes.

Retail 150

Retail Specialty Retailers Customer Loyalty Multichannel 150

UpSellIt

AUGUST 3, 2023

Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales. By providing personalized experiences, businesses can build stronger connections with customers and foster brand loyalty.

eCommerce 109

eCommerce Recommendation Accessories Customer Loyalty 109

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 274

Social Media Consumer Information Marketing 274

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Retailers can make adjustments in the way they do business to improve experiences for other customers.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Smile.io

MARCH 22, 2024

Your entire brand experience should work together to deliver the best customer experience possible. This includes your product line-up, promotional campaigns, and loyalty program. In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider?

Customer Loyalty 82

Customer Loyalty Merchant Services Shopify Shipping Costs 82

Wiser

AUGUST 28, 2023

Do you offer enough variety to maintain customer interest and stimulate impulse buys? Reviewing sales data, customer feedback, and product performance can aid in this evaluation. 3: Incorporate Customer Feedback The feedback loop from your customer base is a treasure trove of actionable insights.

Retail 146

Retail Fashion Information Customer Data 146

Optimizely

OCTOBER 23, 2019

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. For the consumer, a great customer experience is one that makes them feel valued and rewarded.

Customer Loyalty 30

Customer Loyalty Customer eCommerce Marketing eCommerce 30

ESW

SEPTEMBER 29, 2023

An omnichannel approach ensures that brands meet customers where they are. It also allows for more flexible inventory strategies which help maintain margin while improving customer experience. Multichannel, on the other hand, deploys separate marketing, promotion and customer experiences over separate channels.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

RTP blog

NOVEMBER 19, 2018

By digitizing retail business processes and deploying application performance monitoring in critical areas, you’ll be able to create superior and impactful digital customer experiences. A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy. Click here.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

Optimizely

DECEMBER 18, 2018

That’s why you need to integrate the in-store data you’re collecting with customer data from other channels and make a consistent and personalized customer experience. What is in-store data? How can in-store data help improve customer loyalty? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

MagentoBrain

MAY 23, 2023

In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term. In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Optimizely

JULY 18, 2019

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. During today’s event, Zaius will share the Service-led Retail story on stage at 2pm.

Retail 150

Retail Multichannel Customer Loyalty Recommendation 150