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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Source: Live Chat.

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10 Onsite Marketing Examples In Ecommerce (for 2024)

Smile.io

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Try Omnisend free for 14 days and use marketing automation to create a better customer experience! If the past few years have taught us anything, the omnichannel customer is here to stay. What’s more, according to another study by Adobe, 49% said they had greater brand loyalty when they interacted with personalized content.

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How eCommerce Impacts B2B Account Management

GetElastic

With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.

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Top Loyalty Program Features (+How To Choose The Best Software)

Smile.io

The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.    Customer loyalty programs have played a considerable role in fostering repeat purchases. A recent study revealed that 90% of companies offer some sort of loyalty program.   Smile.io