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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Obviously, the level of involvement and the cost varies greatly depending on how your brand chooses to execute DTC. Its control over the channel gives the company greater leeway over pricing, inventory, and merchandising decisions. This enables it to offer same day delivery direct to both stores, and directly to its customers.

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Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Experience: The Reason Customers Still Shop In-Store. For many of the same reasons the traveller chooses a scenic route when travelling, the customer pursues the journey to the physical store. Customer experience remains the critical retail component for shopping in-store. Related: Ship-from-Store.

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7 Home Decor Dropshipping Suppliers Every Retailer Should Know

Fabric

Why Home Decor Retailers are Turning to Dropshipping In the home decor category, holding inventory can be expensive and risky. With big bulky items, shipping and packaging operations can be a logistical nightmare as retail operations become larger and more complex. From a dropship perspective, the company is extremely flexible.

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Exclusive Q&A: How Amazon’s Marketplace Disconnects Sellers from Their Customers

Retail TouchPoints

They can’t send the customer emails or ask them to join a loyalty program; essentially, sellers can’t utilize customer data as they would with their own website. In contrast, I’ve worked with sellers that use a Shopify platform to capture customer data, and that’s ended up being close to 10% of their sales every single month.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience.

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