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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

SMS marketing stands for Short Message Service 一 or text messaging. We encourage eCommerce merchants to ask customers for their consent during the checkout process. If you’re just getting started with eCommerce, SMS is great on its own; however, it can really augment existing strategies, such as email or social media.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. This approach can reduce fraud losses and improve the shopping experience for good customers.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. RTP: What about owned channels?

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Leveraging Data to Minimise Returns: Insights and Strategies for Brands 

ESW

Retail returns have and will likely continue to be a hot topic for brands and merchants. On one hand, the returns process is an opportunity to turn a negative customer experience into a positive one. Gathering Actionable Return Data The data you collect on returns is only as good as the actions you can take from it.

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Wix eCommerce review: The ultimate guide for 2023

Omnisend

This article is a comprehensive analysis of the features and services provided by Wix eCommerce. Visit Wix Website builder: ★★★★★ Product management: ★★★★☆ Payment processing: ★★★★★ Analytics and reporting: ★★★★☆ App market: ★★★★★ Security: ★★★★★ Wix eCommerce pros and cons Wix eCommerce has various features that are beneficial to merchants.