Retail TouchPoints

FEBRUARY 9, 2023

Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re For us to think very uniquely about each customer, their need, their journey, and then deliver that journey to them [in the time they want], we’ve got to be very disciplined.

Customer Data 228

Customer Data Customer Omnichannel Electronics 228

Retail TouchPoints

JUNE 22, 2021

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

Specialty Retailers 184

Specialty Retailers Other Apparel Department Stores 184

Retail TouchPoints

FEBRUARY 18, 2021

Retailers such as Best Buy and Apple were two of the first to implement the model at scale, showing the value for businesses outside of luxury and specialty retail. While past purchases and loyalty information are helpful, knowing what customers are interested in and what their needs are sets associates up for success.

Retail 311

Retail Beauty and Health Books Omnichannel 311

Retail TouchPoints

APRIL 2, 2021

It was never meant to be the driving force behind experiences. Instead, analysis and understanding of both structured and unstructured customer data is what’s required if brands want to create extraordinary experiences in a channel-less manner. The Road Ahead for Retail.

Retail 153

Retail Specialty Retailers Customer Loyalty Multichannel 153