Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Customer lifetime value. Does this sound familiar?

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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 307

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

age of the customer customer data customer emotion customer experience customer experience strategy customer understanding digital customer experience emotion Innovation promoted

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

Innovation, Data, And UX Archeology At UX STRAT Europe 2019

Forrester eCommerce

I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers.

Marketing Unboxed: Sticker Mule Designs the Perfect Customer Experience

Zaius

With so many options for custom printing out there, how can one business possibly stand out? Known as “the internet’s favorite custom printer”, the brand is incredibly popular with both businesses and individuals for their easy customization and fast turnaround on products.

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. We’ve all had those shopping experiences where you’re “just browsing,” and suddenly you’re leaving the store with two bags in hand.

Web Push Is A Channel For Improving the Customer Experience

Zaius

In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use. When customers are looking at specific products but may need more information.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester eCommerce

advertising advertising agencies age of the customer brand building brand experience branding chief marketing officer (CMO) customer data customer emotion customer experience marketing & strategy marketing attitudes millennials voice of the customer (VOC

DTC Startups Signal An Age Of Experimentation

Forrester eCommerce

In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […].

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ).

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ).

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Facebook: The Myth Of The Monopoly

Forrester eCommerce

chief marketing officer (CMO) customer data customer emotion customer experience GDPRAfter a tumultuous 2018, Facebook’s fate looks bleak.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

age of the customer chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer intelligence marketing & strategy marketing executive leadership technology

When Piloting Colocation, Measure Customer Impact

Forrester eCommerce

When Piloting Colocation, Measure Impact To Location, Customers, And Operations It’s been interesting to see creative real estate colocation ideas such as the recently announced pilot for ALDI in 10 Kohl’s stores.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

On paper, customer experience (CX) is about people creating memorable experiences for other people. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

The Power Of “Now” CX

Forrester eCommerce

customer data customer experience customer experience measurement customer insights customer intelligence customer journey real-time The Counterintuitive CEOThe value of real-time CX: differentiation, growth, and better retention. Learn more about the next frontier of CX and why Forrester developed FeedbackNow 2.0.

Intelligent Retail Technology Investment.It’s All About People

Retail TouchPoints

The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options. This kind of approach increases the probability of a negative customer experience and can be a recipe for disaster.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

It is no surprise that shoppers are in search of effortless experiences that provide much-needed transparency and can save them time. And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more.

Are You a True Data-Driven B2C Marketer?

Zaius

As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. How many converted into long-term customers?

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Know How to Plan for Black Friday Deals in 2019

MakeWebBetter

Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’.

Gifts 52

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online. When it comes to holiday shopping, you can’t take customers for granted. Yes, holiday sales are still important (and customers still expect them), but they aren’t everything.

How First-Party Data Can Power Your Marketing

Zaius

You’ve got data. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Get sale ready with Holiday Sale Calendar

MakeWebBetter

When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays.

Gifts 52

Prevention Is More Than Just Security – Here’s How It Helps Retailers Get And Keep Customers

Retail TouchPoints

What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. There are more ways to segment the data, of course.

Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth

Sailthru

Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty. Establishing our brand as an authoritative, engaging, and thoughtful provider of information is crucial to turning visitors into customers.

Arts 20

Why GO HubSpot? Right Marketing and Sales Software for eCommerce

MakeWebBetter

Since every eCommerce brand is emerging with a goal to give personalized customer experience. Your e-commerce business can generate revenue every moment Why Go HubSpot? They need some tool which can automate their business activities and at the end, give you an enhanced sale.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How touching: A unified customer experience.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How Touching: A Unified Customer Experience.

Fireside Chat with LiveIntent and McDonald’s at Brand Innovators

Liveintent

McDonald’s recognizes that as its customer base changes, so too must its customer experience. We asked Jason to reflect on the conversation with Campbell – who is tasked with finding the way forward for customer experience at McDonald’s – and share some LiveIntent perspective on innovating to improve the customer experience. Jason: To react to the customer, you have to be able to work quickly.

Magento 2 Migration Checklist: An Actionable Plan to Move Data & Code

Onilab User Guides

Depending on the size and the current level of store customization get a rough estimate of the migration effort. Obviously, migrating a single slightly customized store from M1 to M2 is way easier than moving a highly customized large-scale Shopify multi-store portal to Magento 2.

3 Psychology Tips to Boost Foot Traffic To Your Store

iQmetrix

The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics. Customer Experience Wireless Sales