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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels. So what should you do?

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Multi-Channel Retailing: The Ultimate Guide to Engaging Customers On- and Offline

Korona

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

This guide will walk you through exactly how to: Actively use Facebook for customer service and support. Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service?

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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

How to Inspire Customer Loyalty with an Assist from AI Brands can now replicate a positive in-store experience online, but the right AI products can equip them to level up when it comes to personalization. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

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How to Improve Your Customer Experience with AI Catalog Management

Algopix

Retailers must aim to make switching among these sales channels easy. That’s why many businesses are incorporating both online and in-store activities as part of their customer profiles. So, how can you decide on the perfect price for that new product? Customers like it when businesses can provide relevant offers.