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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

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Personalization: The Key To A Powerful Customer Loyalty Program

RTP blog

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Ideally, this data should be productively used to create better, more personal experiences for consumers. Companies benefit equally from the responsible use of data, in the form of greater customer loyalty or better engagement with information their customers actually care about. The tide is turning.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

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How Can Liquor Stores Build Customer Loyalty?

Korona

How can you ensure that your shoppers will keep choosing to come back to your spot? Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions.

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How Can Liquor Stores Build Customer Loyalty?

Korona

How can you ensure that your shoppers will keep choosing to come back to your spot? Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions.

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How to Seamlessly Migrate Your Rewards Program

Smile.io

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Your customers might be familiar with a specific look and feel, and you might be accustomed to operating and analyzing your program in certain ways. Is it user-friendly?