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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Improve Customer Retention.

Marketing 273
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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How to Grow Your Small Business with Loyalty Marketing

Smile.io

Through loyalty marketing you can retain customers through value-add marketing, creating a sense of exclusivity, or by leveraging the value of referrals. Informs your marketing efforts with live customer data. The best business decisions are backed by data because they can help predict consumer behavior.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

With the word “joy” literally in the name, Jimmy Joy Rewards keeps the good vibes going through bright colors, branded icons, playful language, and funny VIP tiers customers can strive for. From Earthling to Time Traveler, customers can work their way up to a higher status with more exclusive perks.

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How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.