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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses? The perfect example for this topic is Uber.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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How to Target Tourists Through Paid Ads

Kissmetrics

Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life. These days, travel is more widely available than ever before. However, modern consumers aren’t looking in print magazines to find travel inspiration.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

When building your digital marketplace, the customer should be at the center of your strategy — what do your customers want, and what are the needs of the customer base you are trying to acquire? From B2B services, mobility, travel, healthcare and housing, industries are collaborating as digital ecosystems.

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Activate your dormant emails with LiveIntent’s newest solution: Email Reactivation

Liveintent

For example, you are interested in travel newsletters while traveling but otherwise remain dormant with that newsletter. Users have their own lives: Habits, needs, and interests change and change back.

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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

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Rewards Case Study: Southwest Airlines Rapid Rewards

Smile.io

travellers. companies considered “major carriers” , competition in the travel industry is fierce. As a result, customer retention is more critical to staying in the air than ever before. In an industry this competitive, how do airlines keep customers coming back, flight after flight?