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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

As 76% of businesses that are advanced in their integration of technology, business goals and analytics report a more favorable market position, retailers today can’t miss out on using customer data to improve virtually every aspect of their operations. . Market better. Marketers today use 9.4 Adapt your offerings.

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How Are Retailers Driving Shopper Retention and Loyalty?

Retail TouchPoints

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

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How Privacy Issues in Mobile Apps Impact Retailers

Retail TouchPoints

Releasing a mobile app with security and privacy vulnerabilities can damage customer trust and the reputation of any major brand: A vulnerability in the MyFitnessPal mobile app allowed threat actors to collect the personal information of more than 150 million customers and caused Under Armour’s market value to drop 3.8%.

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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. It’s likely that new compliance obligations will be unveiled that fintechs and non-financial businesses will need to prioritize.

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Digital: The Cornerstone Of Modern Pricing

RTP blog

Amidst this, one factor remains constant for large and small players alike: regardless of their sales strategy or business goals, they need to use customer data to arrive at better pricing decisions. Today, it has become easier to identify, acquire and connect transactional and behavioral data.

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Retail rush to digital exposes big gaps in strategy and vision new survey reveals

365 Retail

Yet, despite these considerable resources, the study found that: 93% of retail decision-makers say there is “vast” or “significant” room for improvement in projects that focused on bringing new digital products and/or services to market. 67% think that their organisation lacks a clear digital strategy. Study background.

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How the Growing FinTech Boom is Helping the Retail Industry

365 Retail

The financial technology or FinTech industry has made a huge impact on the world in recent years. Applying technology to financial services such as banking apps, investing platforms and credit services has helped make finance more accessible to millions of people all over the world. Improving Customer Experience.