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No Toy Left Behind: 3 Tactics for Selling Less Popular Items Post-Holiday

Sailthru

Every year, there are hundreds of lists with the hottest gifts : the it toys, latest gadgets and key stocking fillers. In the ecommerce, loss leaders are very valuable because you generally get customer data that includes an email address or other contact information as well as their name and address.

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Do The Mattel Job Cuts Signal A Need For Brands To Go DTC?

RTP blog

It’s clear that the demise of Toys ‘R’ Us has impacted Mattel enough to make such drastic changes in a single quarter, and raises the possibility that the toy manufacturer relied too heavily on the retailer for its success. Should Mattel have done more to partner with other retailers in advance of the Toys ‘R’ Us liquidation?

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5 Must-Know Predictions for Holiday 2022

Retail TouchPoints

By contrast, only 2% of consumers say they feel the biggest impact in toys, sporting goods and games. That’s good news for holiday toy makers. Retailers will need to position their business for the holiday season by continuing to invest in digital transformation enabled by experience, engineering talent and customer data.”

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & games merchants on BigCommerce made 24.66% more in 2017 than 2016 during Cyber Week. Toys & Games Cyber Week 2017 YoY GMV. Toys & Games Cyber Week 2017 Mobile v.

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

Think of anything you buy at Walmart or Amazon that has a big brand behind it — food, golf clubs, clothes , kids toys, etc. Niche products are goods or services that serve a specific segment of customers. Find products that fulfill guilty pleasures. Protecting Customer Data. Retaining Customers With Marketing.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee logistics and fulfillment. Companies can easily reach new customers. Ecommerce also makes it easier for companies to reach new customers all over the globe.

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THE MAGIC BEHIND CLICK AND EXPECT

PFS

Customer-facing systems can’t talk fluently to backend technology, impeding effective order management and efficient fulfilment – the kiss of death for click and expect. And, the data – oh, the data. One customer and multiple profiles completely obscure a clear vision of the buyer and how they interact with your brand.