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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Name and home address. Phone number.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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The Best Website Builders (In-Depth Review)

Kissmetrics

Some use cases for general website builders include: Information websites – If your goal is to simply host information online, these general website builders can be quite useful. For instance, you may have a kitchen renovation company and want to start reaching potential customers online. Content management platforms.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

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What You Need to Know About the Switch to Performance Max

ROI Revolution

Generates insights about customer intents and preferences to help you understand changes in performance and develop a well-informed paid advertising strategy. The automation that fuels PMax is powered by your unique business goals, creative assets, audience signals (including customer data), and optional data feeds.

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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

Email and search marketing followed. A unified commerce platform is a centralized platform that unites backend commerce solutions to form a fully unified data model that leads to a single source of transactional truth. Reliance on customer service is at an all-time high.

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GDPR for Ecommerce

Klaviyo

That’s particularly important because what constitutes personal data, may be broader than you realize. It is certainly broader than what’s encompassed by “PII,” or “personally identifiable information,” a term typically used in US legislation. There’s a special class of personal data under GDPR, referred to as sensitive personal data.