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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

This type of one-to-one proactive outreach about highly relevant topics is effective in driving return visits and sales of high-margin full-price items. Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. 3 Steps for Inspiring Customers to Stay Engaged. Your loyalty program benefits should constantly evolve alongside customers’ needs and desires.

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The essential metrics your retail POS software can track

iVend

To meet these demands, retailers need to harness their POS integration to capture a crystal clear, real time picture of their business. Using your point of sale system to track performance, across every element of the retail operation, has never been more important.

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion. Identifying change: Where 99% of customer lifecycle tracking falls short. We’ve seen the results of this Customer Data Platform help transform client performance.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Ensure security cameras point directly toward all entrances and exits, as this can help you see where any theft is occurring or when unauthorized employees are entering prohibited areas or rooms. Similarly, physical security measures can help protect areas where computers and customer data are stored.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

To create a genuine relationship between the brands and their customers, the companies have employed customer service strategies similar to the Apple store and other upscale brands, Del Fante explained. Our budtenders meet and walk with customers, populating their order on a tablet before heading to the cash desk for checkout.”

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