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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re For us to think very uniquely about each customer, their need, their journey, and then deliver that journey to them [in the time they want], we’ve got to be very disciplined.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139
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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 282
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The essential metrics your retail POS software can track

iVend

You can use this data to ensure best sellers are always in stock, and create discount programs to sell off the slow movers. Customer data tracking – understanding customer behaviour is the first step to creating personalised loyalty and marketing campaigns.

POS 81
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Multi-Channel Retailing: The Ultimate Guide to Engaging Customers On- and Offline

Korona

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

Resolve issues promptly via call/email support channels. User-Generated Content Encourage reviews from repeat customers and share them as social proof on product pages to build trust. Referral Marketing Incentivize existing customers to refer friends for cashback, discounts and freebies.

eCommerce 110
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Commerce Pulse: What’s keeping manufacturers and distributors up at night?

GetElastic

And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change and customer expectations evolve. This feeling of pushing a rock up a hill doesn’t only refer to businesses that just got started with commerce, but commerce veterans feel it too. .

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