Remove Customer Experience Remove Mobile Remove Payments Remove Social Media
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A Complete Guide to App Monetization

Kissmetrics

You built your app idea , you refined the product, and now you’re ready to launch your mobile app. App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. These links also can leave users susceptible to malware being downloaded on their devices.

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9 Crucial Headless Commerce Trends to Watch In 2023

GetElastic

With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily. According to a study , over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. Social media? B2B or B2C?

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

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Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

In this article, uncover conversion rate optimization tips and discover how running A/B tests can help you rake in more online revenue. The importance of optimizing for conversions varies based on a company’s annual revenue. While mobile reigns in terms of traffic and impressions, when it comes to conversion rates, desktop is king.

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