Remove Customer Experience Remove Omnichannel Remove Shopping Carts Remove Study
article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We For an online customer, 43 seconds at any step in the process is actually an eternity.”

article thumbnail

The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Consider, according to a recently Generational Insights poll sponsored by Synchrony: 47% of Gen Z have made a purchase through Instagram Gen Z believes the buying experience is as important as the product itself Gen Z enjoys earning rewards/points that can be used for discounts and savings. strikes Gen Z as cumbersome, slow and old-fashioned.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. It also delivers personalized experiences by unifying data collected across touch points. . Download the findings. Click Here.

article thumbnail

Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

Payments 255
article thumbnail

RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

Retail TouchPoints

There are also six tracks of curated content for more in-depth dives and revealing case studies: Business Agility Digital Commerce E-Commerce Optimization Experiential Initiatives Omnichannel Fulfillment Touchless Retail. 13 at 5:45 pm (ET).

eCommerce 266
article thumbnail

Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right

RTP blog

By Juliana Pereira, Smartling There was a great video from Rebecca Minkoff making the rounds among my retail colleagues a couple years ago, showing off what an amazing experience clothes shopping has become in-store thanks to new technology augmenting the customer experience. A full case study is available here.)

article thumbnail

NRF 2021: Learning from Nordstrom, Target and Others’ Best-in-Class Customer Experiences

Retail TouchPoints

Even retailers earning high marks for omnichannel enablement remain far from invincible, however, and others can build and even improve on what has already been done. and narrowed it down to 28 and then 12 outstanding omnichannel companies. 5, below Nordstrom , Target, Home Depot and Staples , due to mixed results in key areas.

Other 245