For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Retail TouchPoints
MARCH 9, 2023
We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We For an online customer, 43 seconds at any step in the process is actually an eternity.”
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