Retail TouchPoints

JULY 30, 2020

To design a quick and easy experience, Fisch recommended that retailers include “new back-to-school products such as masks, gloves, plastic cutlery and paper goods together with more traditional back-to-school products, decreasing the amount of time shoppers need to spend in-store.”.

Merchant Services 253

Merchant Services Apparel Omnichannel Clothing 253

BigCommerce

JULY 2, 2018

We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Retail TouchPoints

MAY 23, 2023

To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search. However, the brand has especially profitable relationships with the specialty retailers that focus on curating unique products from emerging and lesser-known brands.

Specialty Retailers 230

Specialty Retailers Consumer Social Media Accessories 230

Steve Dennis

JANUARY 9, 2018

Yet as much as technology can enhance the shopping experience the role of an actual human being in making the customer experience intensely relevant and remarkable should not be forgotten. Many retailers would be wise to see sales associates as assets to invest in, not expenses to be optimized. Omnichannel is dead.

eCommerce 102

eCommerce Retail Multi-channel Channel 102

Retail TouchPoints

APRIL 2, 2021

The reward of the experience drives the consumer’s behavior, as opposed to a brand fretting about reaching the consumer on every channel they may possibly ever use. Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? The Road Ahead for Retail.

Retail 149

Retail Specialty Retailers Customer Loyalty Multichannel 149