Purina Pilots Interactive Endcaps in Pet Aisles of 200 Supermarkets
Retail TouchPoints
JUNE 17, 2021
Seeking to provide the same depth of product information that’s available online in a brick-and-mortar environment, Purina has partnered with Perch to create interactive endcaps in the pet sections of 200 Meijer stores. The technology has been used in categories such as beauty, CPG and accessories, primarily in department store environments.
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