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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc.

eCommerce 130
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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

According to PwC, businesses that reduce friction for consumers and empower all employees to “make things right”—whether through returns, price adjustments, or other policies—bring higher customer satisfaction, and more forgiveness. Feedback and engagement : includes product reviews and customer satisfaction surveys.

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E-Commerce Post-Purchase CX Playbook For The Up-And-Coming Holiday Season

lateshipment

However, e-commerce post-purchase issues are nothing out of the ordinary, especially during times like the Holiday Season. The impact they bring is catastrophic — wrecking customer experience, straining customer support teams, and ultimately threatening profit margins.

eCommerce 130
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E-commerce Delivery Experience Management (DEM) to Drive Customer Delight

lateshipment

Customers are no longer just interested in low prices, fast shipping, and free returns have constantly been the three must-haves for an online business to make the cut in today’s market. They want e-commerce brands to treat them with the proper experience that can lead them to shop again. Which is not the case.

eCommerce 147
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping .

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

Returns are a cost of doing business for any retailer. Return rates at physical stores range from 8% to 10% , but rise to approximately 20% for e-Commerce, according to data from CBRE. But despite representing $309 billion in lost sales for U.S. retailers last year, they haven’t always been a strategic focus.

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Customer Loyalty Programs in Retail

365 Retail

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. What is a customer loyalty program? Both brands are incredible case studies when it comes to fostering customer loyalty.