Alibaba Enhances Luxury Offerings With Tools Aimed At Gen Z Shoppers
Retail TouchPoints
AUGUST 26, 2020
The initiatives include: A shoppable digital magazine titled Soho Mag ; A luxury-specific livestreaming service, Soho Live; and Augmented reality and 3D-enabled features on the platforms. To better cater to this audience, Alibaba is rolling out a series of content-marketing tools and interactive experiences under the banner of “New Luxury.”
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