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Relationship marketing and its benefits with examples

lateshipment

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. It is a well-known fact that returning customers spend a lot more than your new customers. Relationship marketing is the way!

Marketing 130
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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). CAC includes the cost of marketing and sales.

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

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3 Ways To Boost Post-Purchase Customer Experience And Loyalty With Yotpo And Lateshipment.com

lateshipment

Are you up for a simple exercise that will predict how successful your business will be? What measures do you consciously take to improve your customer’s purchase journey once they’ve hit the buy button? Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience.

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Five KPIs That Tell you Everything About Your Returns Customer Experience

Retail TouchPoints

With that in mind, here are five essential KPIs you can use to measure how good your returns experience is, so that you can make sure you are improving customer retention and lifetime value. In the long term, though, you’re probably losing that customer. Purchase Frequency Before Return Versus Purchase Frequency After Return.

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5 Tips For Building a Successful Loyalty Program

Omnisend

Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. The answer is simple—loyalty programs are essential for improving customer retention and ROI. Polina Kulikova, Digital Marketer at Growave. Let’s get started! Add VIP tiers.

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5 Tips For Building a Successful Loyalty Program

Omnisend

Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. The answer is simple—loyalty programs are essential for improving customer retention and ROI. Polina Kulikova, Digital Marketer at Growave. Let’s get started! Add VIP tiers.