Remove Customer Retention Remove Marketing Remove PPC Remove Recommendation
article thumbnail

How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

PPC 195
article thumbnail

Customer Acquisition vs Retention

Groove

Below, we’ve outlined some strategies to help your eCommerce store attract new customers and accelerate the purchase decision process. Customer Acquisition Strategies. Content Marketing. Creating valuable content as part of your inbound marketing strategy is one of the best ways to acquire new customers.

Customer 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109
article thumbnail

The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
article thumbnail

Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. There are probably innumerable ways you can use psychology to set up your website or improve your marketing. Here are a few of the ones I recommend the most. Makes sense, right?

article thumbnail

Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. You can also view stats by product or time period (today, yesterday, and this month).